UGC Creation by Doyle & Laing
Phone-shot brand videos that look like real life — and sell like ads. You don't need a big following to use them: the brand posts the video on its own channels and runs it as an ad.
What Is UGC?
Real customers. Real videos. Real results.
UGC (user-generated content) is short-form video made to look like a genuine customer experience — not a polished commercial. Brands use it on TikTok, Instagram Reels, and YouTube Shorts, organically and as paid ads. Doyle & Laing now offers UGC creation as a service, built on the same video production craft behind our full-service shoots, shot phone-first for an authentic feel.
Testimonials
A real person, a real problem, a real result — opened with a hook in the first 3 seconds.
Unboxings & First Use
Hands-only unboxing, first setup, and one honest surprise — clarity, not hype.
Routines & Day-in-the-Life
Morning routines, workout routines, and full days with the product woven in — the clips brands reuse most in ads.
Portfolio Concepts
The 5-clip portfolio
Five short-form concepts, each 15–45 seconds, vertical 9:16, shot on phone in natural light. These are portfolio concepts — filmed clips will replace each concept slot as they are produced. No client videos are shown here.
1. Hook Testimonial (Fitness)
Problem in 3 seconds, product in use, real result at the end.
2. Tech Unboxing / First Use
First setup, first impression, one honest surprise.
3. Before / After Routine
Same angle, same light — routine with the product woven in.
4. Objection Killer
Answers the #1 doubt with a demo, not a claim.
5. Day-in-the-Life
Product in a real day: gym bag, desk setup, commute.
Rates
UGC rate card
Base rates cover organic use on the brand's own channels. Paid ad usage, whitelisting, and exclusivity are priced separately — never bundled free.
| Tier | What's included | Rate |
|---|---|---|
| Starter | 1 short-form video (15–45s), organic use, 3–5 day turnaround, 1 revision | $150 / video |
| Growth | 1 short-form video (15–45s), organic use, 3–5 day turnaround, 1 revision | $250 / video |
| Pro / Retainer | 1 short-form video (15–45s) or monthly retainer (4 videos + 2 hooks) | $300–$500 / video · $1,000–$1,500 / month |
| Paid ad usage | 30 days / 90 days / 6–12 months | +30% / +50% / +50–100% |
| Whitelisting | Ads run from the creator's account | +30–50% per month |
| Perpetual buyout | Unlimited use, all platforms | 2× base rate minimum |
- Start: Email [email protected] with your product and campaign goal.
- Concept: Doyle & Laing sends a hook concept for approval before filming.
- Delivery: Finished vertical video, ready to post or run as an ad.